Work out in style to support Plan International Belgium
It’s never been so easy to work out for a good cause. For a month, you can bid for an exclusive sports outfit created by activewear brand 42|54 in collaboration with Samsung. And as a bonus, your purchase will support child rights organisation Plan International Belgium’s sports project for girls in Senegal.
An auction for a good cause
For the launch of the Samsung Galaxy Z Flip smartphone, the Belgian sportswear brand 42|54 of Olympic gold medallists Élodie Ouedraogo and Olivia Borlée collaborated with Samsung to develop an exclusive sports collection that is up for auction from 23rd May until 25th June 2020.
As both companies want to draw attention to the place of women in our society, they have chosen to donate the profits of this collection to the child rights NGO Plan International Belgium.
“The profit will support entirely our project in Senegal, which aims to empower girls through sport. The businesswomen behind 42|54 know more than anyone the stereotypes that women have to face, in sport as well as in the business world.” – Jochem Roels, Director Corporate and Major Donors at Plan International Belgium.
The power of sport on equality
The Plan International Belgium project in Senegal aims to promote gender equality by strengthening young girls in the Thiès region, near the capital Dakar. The way to unite people worldwide is sport. This also proves to be an excellent way to empower girls and to question gender roles. Sport gives them more confidence, teaches them to work together, and makes them aware of values such as solidarity, respect, tolerance and honesty. In Senegal, girls attend soccer and athletic training alongside child marriage and teenage pregnancy workshops. The vision of this project is closely aligned with the values of the sports collection of 4254.
An exclusive sports collection
The exclusive collection of 5 outfits includes 15 unique pieces, made of sustainable fabrics like organic cotton and lycra (from recycled plastic). Created by and for sportswomen, 42|54 clothes are innovative and of high quality. In this exclusive collection, the outfits were inspired by the Samsung Galaxy Z Flip and were created to fit perfectly with the new smartphone.
“One of our best-sellers is a metallic purple jacket, which is the exact same colour as the Z Flip. This is why our two brands are the perfect match!” – Olivia Borlée, co-founder of 42|54
Meet the collection’s ambassadors
For the occasion, Élodie and Olivia have teamed up with Bab Buelens, Black Mamba and Raia Maria Laura to promote the collection. The five women were photographed wearing the outfits by the talented photographer Marie Wynants.
Bid for your favourite outfit until 25th June and support the sports project of Plan International Belgium. Discover the collection here.